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Content:
Working with daily point™
To be able to work with
daily you only require a
standard PC with internet
access, a browser and the
free tool “Remote Desktop”
from Microsoft. daily point™
itself, is on a central
processor in a secured
electronic data processing
center.
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Interfaces
daily point™ is a marketing
system. Due to this fact, a
daily data upload is not
required, having the
advantage that there are no
expensive interface or
maintenance costs involved.
The data will be transferred
in specific intervals via
FTP.
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Marketing with PMS & SFA
Systems
One of the main problems
with PMS and Sales (SFA)
systems is the data quality,
especially within the Front
Office area where proper
accounting principles must
be complied with. In this
regard, any necessary
changes, enhancements and
manipulation in the
marketing system are
particularly complicated.
Besides that, marketing
systems are often very
intensive in computer
calculations, whilst many
analyses must be produced
hereof. These computing
steps, when integrated into
an operating system, can
partly decelerate the
operations. The technology
of daily point™ does not
replace PMS or Sales
systems, it complements it.
Should you care to learn
more about the differences
between daily point™ and
PMS/SFA, then
ask us,
we’ll be happy to advise
you.
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What is the difference
between TS&C and software
providers, agency or
consulting companies?
Software providers sell
systems and subsequently
offer their technical
support. TS&C doesn’t sell
software; we rent it and
offer active marketing
support on top of the
technical support. This
service is included in the
license fee and ensures that
you generate the very best
out of your marketing
budget.
Take Microsoft for example.
Practically everybody uses
it, but do you really
utilize around five to a
maximum of ten percent of
the capacity? Most likely
you don’t! With our
marketing support, we assure
you that you will be tapping
into 100% of the full
potential.
Agencies usually offer
creative support either
without or with very simple
technical solutions. Besides
that, it is very difficult
to find real specialists
within the complex market of
tourism. TS&C does not
replace creative agencies,
but rather supports you and
your chosen agency with hard
facts in regard to your
guest data. You can benefit
from our long years of
experience in the area of
relationship marketing.
Very often consulting
companies just produce
strategy papers. When it
starts getting interesting
and complicated, as during
the implementation of their
strategy in daily business,
you are usually left alone
with it. TS&C accompany you,
helping you avoid making the
same mistakes as many before
you have.
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Who’s our competition?
Good question! Surely not
the software providers,
consultants or agencies (see
FAQ). In other branches
there are service providers
offering technical
solutions, but we know of no
adequate competitor in the
tourism branch. Should you
know of any, please do
inform us.
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Which technology does daily
point™ use?
daily point™ uses products
from Microsoft. Our
applications can be
integrated into the Office
product line. So if you are
able to work with Word and
Excel, you are going to get
used to daily point™ very
quickly.
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Why is the
Rate-Code-Analysis faulty?
The analysis
of your marketing campaigns
about rate codes is truly
inaccurate. On the one hand,
even small hotels often have
over 250 rate codes to work
with so that it’s evident,
that often the wrong code is
taken. On the other hand,
many guests don’t book the
special offers. The next
problem with rate code
analysis is a technical one.
If your guest extends his
stay, then the rate code
changes.
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The success formula in
direct marketing
From our point of view, the
following formula for
success has truly proven
itself correct.
40% Target group
30% Point of time
20% Offer
10% Design
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How often should one
communicate?
To keep guests loyal, one
should attempt to contact
their customers every 4 to 8
weeks, especially their
“Best Customers”. Your goal
should be that your name and
the experiences your guests
have made will be gladly
being remembered. Summarized
one can say that in the B2C
area about 20 campaigns
should be planned. TS&P
offers you a standardized
Mediaplan for this
procedure.
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Why is data protection of
importance in Marketing?
The “problem” actually is
the strict data protection
laws within the EU and
especially here in Germany.
The principle states that
unlawfully collected data
can never be lawfully
utilized after the event.
Imagine that you are under
examination by the data
protection authorities and
they discover
irregularities. All of your
endeavors of completing your
marketing data base have
become worthless, overnight,
because you are no longer
allowed to use the data
stored. Not even if you
fulfill all legal
requirements. This is the
reason whey TS&C offers you
their complete support in
this area, so that your
future investments are safe.
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